Anamika’s tryst with design and style began with the Damania Fashion Award in 1995 which jumpstarted her career,and saw the beginning of the label “ANAMIKA KHANNA”. With color, craft and texture as her forte, trousseau wear is naturally her area of specialization. Her look is global with ethnic Indian craft as her mainstay. Following closely on the heels of the success of her show at the Lakme India Fashion Week Grand Finale 2004 was an overwhelming response at the London Fashion Week 2005. This was followed with an exclusive contract with British major, Harrod’s and coverage in magazines like Glamour (Paris), Vogue (October 2005), (U.K) and Vogue Best Buy. The year 2007 came with an invitation to showcase the brand at the Paris Fashion Week, the first for any Indian designer..